Cooperative alliance, complementary advantages of good management
Achieve joint operation with suppliers, transparent management and clear responsibilities. Protect the independent intellectual property rights of suppliers, give full play to the advantages of suppliers' business organizations, and make suppliers more specialized and professional. At the same time, in terms of sales, the entrance fee and bar code fee are eliminated, the operating cost is low, and the township is directly operated to benefit consumers. Make the product price competitive advantage unmatched. "Burlington Kitchen Appliance Living Hall" adopts the supplier joint cooperation model to ensure the competitive advantage of the products sold.
1, the positioning is clear, the township market is too blank the company's business model positioning, clear and accurate. Home appliances have Suning Gome, computers have Hongtu Sanpower, mobile phones have Dixintong, rural home appliance chain professional stores, a blank.
2. Channel interception and diversification of profit model Adopt a variety of communication and contact methods for rural consumers to achieve sales interception before consumers go to large stores.
3, member services, commodity consumption stickiness snatch through township activities, store sales, the development of members, the establishment of a wide range of electrical appliances living hall consumer customer base database, the launch of member club marketing activities, and rural consumers to establish in-depth communication, the formation of high intensity stickiness, and eventually make customers become loyal to the purchase of repeat customers.